Managerial Best Practices to Promote Sustainable Supply Chain Management & New Product Development
نویسنده
چکیده
Supply chain management is the integration of the activities that procure materials, transform them into intermediate goods and final products, and deliver them to customers [1]. New product development (NPD) processes include design and development along with sourcing through the company’s development chain. In order to remain competitive, supply chains must continuously develop and deliver new products and services to the marketplace (e.g. [2-7]). Carefully matching the product characteristics to the appropriate supply chain strategy is critical to being competitive [8] and to aligning appropriate order winners and order qualifiers with customer requirements [9].
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